advertorial

Gianthand provides advertorial opportunities across a network of web sites. Advertorial features can be placed on these web sites which are mainly online magazine consumer site, either from our in-house portfolio or third party sites.

Online advertorial

Online editorial articles are the most effective all round method of web site promotion, generating direct click-through traffic and contributing significantly to generic search engine traffic.

Unfortunately, online editorial space is hard to come by compared to offline media.

Advertorial features give media buyers the ability to purchase editorial features allowing promotional features to be placed very quickly and at relatively low costs.

Gianthand have implemented a range of services to make effective online promotion as simple as possible. One of the key elements being online advertorial.

What is Advertorial

Advertorial features consist of editorial copy, relating to a product or service being promoted, embedded with links to their web site.

Advertorial will generally be placed within it's own page on the host web site. This has the advantage that the links to the site being promoted come directly from a contextually relevant page. Which is unlike most advertising based links, that are generally placed on lower contextually relevant pages.

Online advertorial and editorial have a much higher perceived value to the consumer and therefore have significantly higher penetration and click through rates than online banner or textual adverts.

In summary ... Advertorials build brand awareness, generate direct click through traffic and also contribute significantly to search engine placement.

To place Advertorial on any of our web sites, please contact us using the following form...

Media Buyer Enquiry Form